Our Story

Park Place

Samantha Ettus has heard from tens of thousands of women. They call her radio show. They contact her after having seen her on The Today Show and other media outlets. And they follow her out of the room after her speeches.

Most often, they approach her with the same challenges and problems; they are struggling to re-enter the workforce after time off; they want to leave their corporate positions for more flexibility while still earning solid money; they want to do something lucrative that allows them to set their own schedules.

These women are smart, educated and driven. But Sam realized that they had no viable options; they were either applying to companies that wouldn’t seriously consider them or they were selling jewelry or makeup to their friends in the hopes of generating real income.

All Sam could offer was advice and inspiration…Until now.

Park Place was born.

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Our founding team, Samantha Ettus, Taran Lent and Nancy Decker Lent are an unlikely but perfect combination to lead you and your fellow Account Executives. Sam has been a leading catalyst in championing the professional advancement and personal fulfillment of women. Taran has been the foremost pioneer in payment processing and small business financial services. Nancy is an accomplished community leader and former commercial real estate lawyer. Sam and Taran were both Ivy League athletes and Nancy is an endurance runner and Ironman finisher. Together, they form an ideal team to lead an elite national force.

We welcome you to join us as a family member or client.

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Samantha Ettus


As a dedicated champion of women, Sam has devoted her career to advancing and supporting women in the pursuit of their dreams. Thousands of women from C-level leaders to administrative assistants to moms returning to the workforce have benefitted from Sam’s unique guidance on how to maximize work/life success.

Since earning her undergraduate and MBA degrees from Harvard, Sam has become a bestselling author of five books, a writer for Forbes, a renowned speaker and host of a nationally syndicated call-in radio show. Sam’s most recent book is The Pie Life: A Guilt-Free Recipe for Success and Satisfaction. She writes a popular weekly work/life newsletter and penned a Washington Post Op-ed that landed in the top 10 Op-eds of 2017.

Sam makes regular national television appearances on shows including NBC News,The Doctors, Good Morning America and the TODAY Show, among others. She has been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Inc, Fast Company and Success. She was host of leading Internet talk show Obsessed TV, which she created and produced with entrepreneur Gary Vaynerchuk.

Sam is co-founder of the Los Angeles Women’s Collective, aimed at supporting women to run for office and win. She lives in Los Angeles with her husband and three children.

Nancy Decker Lent


Nancy brings a combination of energy, drive and compassion to her role at Park Place. Previously, Nancy was an attorney and worked in commercial real estate at top Boston law firms on land deals for major clients including Lowe’s Home Improvement, CVS Pharmacy, and Gillette Stadium. An accomplished community leader, Nancy was elected and served as President of her community village for five years. Prior to attending law school, Nancy was a professional dancer for the New England Patriots for four years.

Nancy is an avid endurance athlete and has completed 11 marathons, including the Boston Marathon, the New York City marathon, and the original marathon course in Athens Greece. In 2015 Nancy conquered a full Ironman race.

Nancy received her BA from Notre Dame College and her JD from Massachusetts School of Law. She serves on the Board of Directors for Interfaith of the Woodlands, and is Chair of the Development Committee and Secretary of the Executive Committee.

Raised in Vermont, Nancy now lives in The Woodlands, Texas with her husband, two sons, and three rescue pets.

Taran Lent


Taran has spent his career building and operating payment technology companies. He is known for his talent in forming and motivating high-performance teams. Over the years, Taran has installed thousands of payment terminals, built systems that have processed hundreds of millions of transactions and gotten stuck in mouse tape under small business counters too many times to count.  

Taran co-founded his first payment and loyalty startup in 1994 and it was then sold to Student Advantage in 1999, prior to its IPO. At Student Advantage, Taran developed new commerce products that scaled to hundreds of universities and thousands of merchants.

In 2003, Taran co-founded and architected CardSmith, the first “cloud-based” campus card payments platform for higher education. Under his leadership, CardSmith grew to over 300 clients processing 20 million transactions annually before it was sold to global technology company Blackboard in 2014. At Blackboard, Taran led product innovation including the redesign of a platform responsible for processing billions of dollars annually.

Raised in Denver, Taran was captain of nationally ranked back-to-back State Championship football teams and named an All-Colorado player. He went on to be Captain of the football team at Dartmouth College where he graduated with high honors in engineering sciences and earned 1st Team Academic All-Ivy distinction.

Taran lives in Texas with his wife and two sons.